Your organization’s online safety and security are a responsibility every employee shares. Today all workplaces face the growing risk of cyberattacks. No matter where you are employed – whether it’s at corporate headquarters, a downtown restaurant, hospital, government agency or school ‒ online safety and security are a responsibility we all share. According to the U.S. Small Business Administration, there are more than 30 million small businesses nationwide. These organizations have a
Today is better known as an era of technology, people are tech-savvy and prefer to buy products and services through internet only. So, it’s the biggest challenge for new business startups to give competition who already exists. Many companies fail in the initial stage, the reason being they are neither familiar with business tactics nor proper utilization of technology. Customer Relation Management (CRM) Software is a great blessing from technology
WASHINGTON, D.C., Oct. 1, 2018 ‒ Today marks the first day of the 15th annual National Cyber Security Awareness Month (NCSAM), an extensive online safety awareness and education initiative co-led by the National Cyber Security Alliance (NCSA) and the U.S. Department of Homeland Security (DHS). Each week throughout the month will highlight cybersecurity awareness by examining a specific theme. Focus areas include practicing good cybersecurity at home; building a capable cyber workforce; establishing a strong culture
Nowadays every business needs to think about creating a bigger and better digital footprint in order to stay relevant, and this applies to digital businesses to an even greater extent. Maintaining a strong online presence and building a powerful brand can make the world of difference for the success of your business because let’s face it, everything you do or say on the internet is a reflection of your brand,
Today, we’ve been reading a lot about doing SEO without content marketing. There are numerous digital marketing experts, telling us that ranking high is possible without having a blog. Some even emphasize that doing content marketing kills SEO. But, is it really true? Of course not. You can do some technical SEO, optimize your site for your major keywords, use social media marketing, or try out different link building practices.
The simplest way to describe inbound marketing is to use the old, familiar phrase “soft-sell”. You see, your audience is quite suspicious of all your hard-sell attempts, believing that your offer simply must be too good to be true (which is often the case). This is where inbound marketing comes in, offering a much subtler approach to this situation. Its main goal is not to persuade your audience to buy