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How to Build a Strong Brand for Your Digital Business

Nowadays every business needs to think about creating a bigger and better digital footprint in order to stay relevant, and this applies to digital businesses to an even greater extent. Maintaining a strong online presence and building a powerful brand can make the world of difference for the success of your business because let’s face it, everything you do or say on the internet is a reflection of your brand,

Reasons to Incorporate a Blog into your eCommerce Website

Today, we’ve been reading a lot about doing SEO without content marketing. There are numerous digital marketing experts, telling us that ranking high is possible without having a blog. Some even emphasize that doing content marketing kills SEO. But, is it really true? Of course not. You can do some technical SEO, optimize your site for your major keywords, use social media marketing, or try out different link building practices.

Protect Your Child from Cyber Bullying

The era of the internet is undoubtedly a magic that has become an essential element in our lives. Everyone has their individual cell phone, tablet, and pads. All these tech-devices, when connected to the internet, enable users to use digital media apps such as Facebook, Yahoo, Line, Vine, Tinder, WhatsApp, Instagram and plenty of others alike. These social networking apps have filed plenty of colors in our lives, but at

In-depth Guide to Ransomware & How to Minimize the Damage Caused By Them

In-depth Guide to Ransomware & How to Minimize the Damage Caused By Them The world that we reside in is flawed and imperfect – just like us mortals. Despite the best attempts of keeping private information secure and protected, there’s always the likelihood that the small window through which hacking experts manage to steal sensitive information and documents, might be open. Although many might attempt to refute these claims, surveys

Let's Talk About Your Passwords

For years, security experts have recommended complexity as a measure of strength. Your password should contain double-digit characters. Your password should contain symbols, numbers, and letters. Your password should utilize upper and lowercase letters. Shuffle in some randomness, change them periodically and finally, your password passes the minimal requirements of what is considered “secure.” But now your password is difficult to type and even harder to remember. Which would be

Inbound Marketing for eCommerce 101

The simplest way to describe inbound marketing is to use the old, familiar phrase “soft-sell”. You see, your audience is quite suspicious of all your hard-sell attempts, believing that your offer simply must be too good to be true (which is often the case). This is where inbound marketing comes in, offering a much subtler approach to this situation. Its main goal is not to persuade your audience to buy