Cyber attacks are on the rise. No matter how protected your business is, there is still a way hackers can weaken your cybersecurity. Unveil six social media habits that can undermine your business safety
Every business needs to use social networking to make profits. The better your social media profile looks, the higher a chance of increasing your conversion rate is. Plenty of marketing tools rely on social media opportunities, and if your company takes care of brand loyalty, you will be tied to social media platforms anyway.
But there is a flip side of social networking.The latest cybersecurity statistics reveal that no business can be securely protected from hacking nowadays, with small and medium enterprises being the most vulnerable to a data breach. In 2019, the number of exposed records hit 4.1 billion and put both small and large companies on the alert. Since social media platforms are so easy to navigate and use, the odds of becoming a victim of malware are extremely high.
To stay safe online, you need to avoid the following mistakes that most startups tend to make. These common missteps can make your business open to hackers that will destroy your business in no time.
- Disclose too much private information
Although it does not seem obvious, the majority of cyber attacks are aimed at small and medium businesses as they have fewer opportunities to invest in cybersecurity. Their business systems are simple and easily accessible, especially when the company’s marketing team tends to share lots of personal details on public profiles. It is important to stay vigilant and think carefully before posting some confidential information that can be potentially used by identity thieves to take advantage of your business. This can be finance information, personal phone numbers, or other data that may give a clue to your passwords, accounts, emails, etc. It is recommended to avoid mentioning any private information in the social media accounts for business because they are going to be viewed by thousands of users daily.
- Ignore your team’s needs and activity
It is easy to protect your company from third-party hackers when all of your team members are fully devoted to their business duties. However, it happens that some employees may act against your company’s interests if they do not feel satisfied with their working climate or payment. For that reason, they can deliberately use the company’s information to weaken or undermine your business security. Another more common cause of cybercrime is connected to the staff’s habit of discussing professional issues outside the office with relatives or friends that work in the same field. Though at first there is nothing bad about it, each time such a talk happens, your company risks being gobbled up by more aggressive and watchful market competitors because people talk everywhere.
- Click on all the links and ads popping up on your page
Statistically, 92% of malware attacks are a result of e-mailing. Even if you prefer social media platforms to engage with customers, cyber criminals use malicious ads or URLs to block your business processes and take control over your system. Unless you are sure of the profile or person you are interacting with, it is best not to click on all the links and ads that look catchy.
- Do not use identity verification services
The advantage of running an online business is that you can partner with any company no matter where you are located. However, it is vital to check every potential client before you make a deal. Besides their solvency, you need to make sure that their business activity is legal and in compliance with the law. Unless you deal with a provider of identity verification services, your company’s cybersecurity is quite fragile because cybercriminals can easily fake their identity and use fraudulent documents to commit financial crime.
- Rely on outdated software
How often do you get annoyed with software updates that take up more and more memory? If you are the kind of person to delay the time of update because your social media apps work just fine right now, it won’t be like this forever. Besides the improvement of usability and design, developers also enhance cybersecurity by eliminating bugs in code and adding new features that let your apps resist malware. Thus, the faster you agree to update your software, the less vulnerable you are to hackers. The best option is to activate automatic updates that will keep your devices protected all the time.
- Employ unsecured messengers
Finally, the last reason why your business can be at risk of malware attacks is unsecured messaging apps that your marketing team might be using to engage with the audience. Safe messengers are always backed by sure-fire data encryption algorithms that let every user keep their data confidential and private, whereas the apps with weak authentication methods fail to protect their users from viruses and other cyber risks. Consequently, if you aim to enhance your cyber safety, it is advisable to choose encrypted apps that prevent cyber attacks and do not allow hackers to disrupt your business.
Why is cybercrime on the rise?
The upswing of cybercrime is natural. Since more and more companies go online to improve their competitive edge and win a larger market share, the idea of disrupting online businesses, especially in the banking and finance industry, seems quite appealing to cybercriminals. About 71% of data breaches are financially motivated, and though many governments enforced cybercrime law, they are still unable to protect digital companies from cyber threats. An average large corporation spends at least $1 million a year to safeguard their business assets from attacks.
If you are not willing to fall victim to hackers, this brief guide into marketing mistakes should be of great value for your business activity. Remember that sometimes the victim’s neglect and ignorance are also a contributing factor to crime. Stick to these recommendations and make sure your company’s cybersecurity is followed by a minimum of risks.
Betty Lockwood is a blogger, web developer, fintech expert and caring mother of two kids. She loves to write about new technologies, business news, traveling, and music events. Betty is also an editor-in-chief of Computools website. Follow Betty on Twitter.