It’s no secret that technology shapes and improves how modern businesses perform, as well as operate. Every technological innovation is disruptive at first. However, once businesses manage to adapt and adjust to the newest solutions and systems, they can immediately see the improved results.
One of the major technological advantages to modern businesses is automation. Automation is still a disruptor for the most part but for some businesses it has become a major benefit. By automating various processes, companies can improve efficiency, performance, employee productivity, save time and reduce costs and expenses, among other things.
What’s more, companies can automate tasks ranging from the most mundane one to more complex business operations. If you haven’t started leveraging automation by now, you should strongly consider doing so as soon as possible. With that in mind, here are a few business processes that you need to automate, in order to save both time and money.
Social media posting
Almost every business today has a presence on at least one social media network. Engaging the consumers through conversations and publishing new content regularly can be a demanding task, especially if conducted manually. Fortunately, automation can ease your burdens and help you schedule social media posts.
You can automate content publishing, messaging and even responses to customer inquiries. However, be mindful of automation when social media is involved. The fact of the matter is that social media is, as its name suggests, social and users are not particularly fond of automated responses. Therefore, don’t overdo it with automaton and leave some room for personal replies.
Another mundane task that requires a lot of time to conduct is sorting through emails. Answering, sending and reading emails can be quite exhausting and time-consuming. Luckily, this is yet another task that can be easily automated.
You can automate pretty much any aspect concerning email should you wish to do so. You can automate sending emails to your leads, flagging emails as important or not, schedule follow-up emails for lead nurturing, pick a specific time when emails should be sent and so on. That way you save both time and money on manual performance and you also avoid common human errors along the way.
Taking care of employee salaries is important in any business. What’s more, the entire process is quite complex and oftentimes even daunting. You want to ensure that your employees get paid on time and that they receive the exact amount, pre or post taxation. In order to make the entire process more efficient and seamless, you can simply automate it.
One of the main benefits is that you’re able to get rid of paper checks and instead, provide employees with a reliable payroll card. Your employees get paid on time and they can access their salaries straight away while you allow the software to gather relevant information and process the data that would normally take a team of accountants and financial experts to do. Simply put, you get to save time and money while reducing paper waste in the process.
Many businesses provide customers or clients with an option to pay via invoices. After all, it’s a convenient payment option from a consumer point of view. However, for businesses, this convenience can also be a disadvantage, especially if you often come across late or missed payments. This can easily hurt your cash flow and cause even more financial difficulties as well.
Not to mention that the process of sending invoices and payment reminders is quite daunting, especially if you have a lot of customers to track. However, you can automate invoice payments and ensure that you not just get paid on time, but also ensure that your customers or clients receive invoices in an orderly and timely fashion. You can either opt for a software solution or for an online platform that will manage your invoicing process efficiently.
A lot of businesses track various metrics and KPIs (Key Performance Indicators) that will help them measure the success of the marketing campaigns, sales, business performance and other relevant factors. At one point, every business owner or manager gets overwhelmed with an abundance of information flowing from metrics and KPIs. In order to avoid such inconveniences, you can automate reporting to your liking.
For instance, you can schedule hourly, daily, weekly and even monthly reports from the most valuable metrics or the metrics that interest you the most. That way you can organize the flow of information and ensure that you get the most accurate data, with an added bonus as a security measure. That way it will be much easier to review any reports you receive and analyze them properly. It will help you determine if everything is going well or if there’s any room for improvement.
Automation can be a great benefit to any business, as long as you use it properly. It can save time and money, as well as help improve the overall business performance. That being said, take the time to determine which processes need to be automated so that your business can develop further more efficiently.
Keith Coppersmith is a business and marketing expert who has experienced both the rise and fall of many businesses. He enjoys writing and providing insight of the marketing industry based on both practice and theory.