woocommerce

Inbound Marketing for eCommerce 101

The simplest way to describe inbound marketing is to use the old, familiar phrase “soft-sell”. You see, your audience is quite suspicious of all your hard-sell attempts, believing that your offer simply must be too good to be true (which is often the case). This is where inbound marketing comes in, offering a much subtler approach to this situation. Its main goal is not to persuade your audience to buy

Making SEO Organic

Making SEO Organic When we think of the word organic our minds might wonder over to the thought of food. It is true that many food companies have taken on the word organic and made it their own. They have plundered this word for all that it is worth really. However, there are more ways to use organic in a sentence, and one of them has to do with organic

How Poor Cybersecurity Practices Can Destroy Businesses

How Poor Cybersecurity Practices Can Destroy Businesses In a modern world that is constantly changing to catch up to new internet technology, cybersecurity for businesses becomes more and more relevant and important. This is so much so that poor cybersecurity practices can mean the end of a thriving business. Everything from a simple weak password to not encrypting and salting hashes within a site database can cause serious damage to

eCommerce Businesses Are Taking Advantage of the Latest Tech Trends

The expectations of modern customers are rapidly changing. With new technology emerging, 2017 has been a great year in the e-commerce industry. According to statistics, over 55% of e-commerce sales come from Amazon, eBay, and Etsy as the most common online destinations. Staying on top of the trends will help place you ahead of the competition and build your business. For instance, Amazon tools allow you to track competition and monitor feedback from

Avoiding Pitfalls of Online Shopping

Millions of us purchase something over the internet every day. Rather it’s bulk toilet paper from Amazon, a new dress from Etsy, or dinner off of Postmates, no body can deny the tempting convenience of online shopping. But like with anything that involves the internet and your credit card information, there are pitfalls. Luckily, they are easily avoided if you’re a smart shopper! These 10 tips will help you and

Does Your Site Really Need HTTPS?

Does Your Site Really Need HTTPS? HTTPS adoption has more than tripled over the last year. The message about the value of SSL-encrypted connections is being heard loud and clear. However, that increase was from the startling low figure of 2.9 percent adoption. We’ve a way to go yet. At the time of writing, HTTPS adoption stands at 9.6 percent. If the trend continues, which is by no means certain,