SEO

Inbound Marketing for eCommerce 101

The simplest way to describe inbound marketing is to use the old, familiar phrase “soft-sell”. You see, your audience is quite suspicious of all your hard-sell attempts, believing that your offer simply must be too good to be true (which is often the case). This is where inbound marketing comes in, offering a much subtler approach to this situation. Its main goal is not to persuade your audience to buy

Making SEO Organic

Making SEO Organic When we think of the word organic our minds might wonder over to the thought of food. It is true that many food companies have taken on the word organic and made it their own. They have plundered this word for all that it is worth really. However, there are more ways to use organic in a sentence, and one of them has to do with organic

3 Ways IoT Technology Will Change The Future Of Marketing

No matter what industry you are in or the market you serve, your company depends on accurate data about your customers to make profitable business decisions. This is true for product development and customer service, but it is also vital for marketing professionals. Marketers are always working to push the envelope to develop focused marketing messages to meet the needs of their audience. Marketers and business owners alike are rethinking

Hacked Sites Suffer Long Term Search Ranking Penalties

During our research into what the WordPress community knows about hacked websites, we discovered that there is very little data available on the subject. We decided to conduct a survey, inviting a portion of our community to participate. We received responses from 1,605 people who reported having a website they manage hacked in the last year. We learned a lot. Thank you to everyone who participated! In a related effort, we also