onlineshopping

Let's Talk About Your Passwords

For years, security experts have recommended complexity as a measure of strength. Your password should contain double-digit characters. Your password should contain symbols, numbers, and letters. Your password should utilize upper and lowercase letters. Shuffle in some randomness, change them periodically and finally, your password passes the minimal requirements of what is considered “secure.” But now your password is difficult to type and even harder to remember. Which would be

Inbound Marketing for eCommerce 101

The simplest way to describe inbound marketing is to use the old, familiar phrase “soft-sell”. You see, your audience is quite suspicious of all your hard-sell attempts, believing that your offer simply must be too good to be true (which is often the case). This is where inbound marketing comes in, offering a much subtler approach to this situation. Its main goal is not to persuade your audience to buy

eCommerce Businesses Are Taking Advantage of the Latest Tech Trends

The expectations of modern customers are rapidly changing. With new technology emerging, 2017 has been a great year in the e-commerce industry. According to statistics, over 55% of e-commerce sales come from Amazon, eBay, and Etsy as the most common online destinations. Staying on top of the trends will help place you ahead of the competition and build your business. For instance, Amazon tools allow you to track competition and monitor feedback from

How AI is Transforming Digital Marketing Today

Nils J. Nilsson, in defining artificial intelligence, states that artificial intelligence is the “activity devoted to making machines intelligent.” As a founding father in the field of artificial intelligence, Nilsson sought out to create artificial intelligence to enable entity functionality with the foresight of its environment. The ultimate goal of AI is to automate certain workflows and reduce manual effort. This, in turn, will lead to more efficient businesses and

Avoiding Pitfalls of Online Shopping

Millions of us purchase something over the internet every day. Rather it’s bulk toilet paper from Amazon, a new dress from Etsy, or dinner off of Postmates, no body can deny the tempting convenience of online shopping. But like with anything that involves the internet and your credit card information, there are pitfalls. Luckily, they are easily avoided if you’re a smart shopper! These 10 tips will help you and

3 Reliable Ways to Improve Your Online Privacy

Some people might hear or read the word “cybersecurity” and conjure up images of difficult protocols and tasks which will keep them anonymized while they access resources on the web. While there are advanced elements of cybersecurity you can explore, the reality is that a lot of simple cybersecurity tips are mostly common sense. You’ll likely hear all kinds of breaking news announcements about corporate cyberattacks and data breaches fairly