online buying

How to Build a Strong Brand for Your Digital Business

Nowadays every business needs to think about creating a bigger and better digital footprint in order to stay relevant, and this applies to digital businesses to an even greater extent. Maintaining a strong online presence and building a powerful brand can make the world of difference for the success of your business because let’s face it, everything you do or say on the internet is a reflection of your brand,

Reasons to Incorporate a Blog into your eCommerce Website

Today, we’ve been reading a lot about doing SEO without content marketing. There are numerous digital marketing experts, telling us that ranking high is possible without having a blog. Some even emphasize that doing content marketing kills SEO. But, is it really true? Of course not. You can do some technical SEO, optimize your site for your major keywords, use social media marketing, or try out different link building practices.

Let's Talk About Your Passwords

For years, security experts have recommended complexity as a measure of strength. Your password should contain double-digit characters. Your password should contain symbols, numbers, and letters. Your password should utilize upper and lowercase letters. Shuffle in some randomness, change them periodically and finally, your password passes the minimal requirements of what is considered “secure.” But now your password is difficult to type and even harder to remember. Which would be

Inbound Marketing for eCommerce 101

The simplest way to describe inbound marketing is to use the old, familiar phrase “soft-sell”. You see, your audience is quite suspicious of all your hard-sell attempts, believing that your offer simply must be too good to be true (which is often the case). This is where inbound marketing comes in, offering a much subtler approach to this situation. Its main goal is not to persuade your audience to buy

How Do VPNs Work?

We talk about VPNs (virtual private networks) a lot and how important they are to information security. But we rarely discuss how they work or what they’re doing. So today, we’re going to dive in a little deeper and attempt to visualize the process to get a better understanding of why we all should use VPNs, especially on public networks. VPNs For Beginners VPNs are subscription-based services that encrypt your

eCommerce Businesses Are Taking Advantage of the Latest Tech Trends

The expectations of modern customers are rapidly changing. With new technology emerging, 2017 has been a great year in the e-commerce industry. According to statistics, over 55% of e-commerce sales come from Amazon, eBay, and Etsy as the most common online destinations. Staying on top of the trends will help place you ahead of the competition and build your business. For instance, Amazon tools allow you to track competition and monitor feedback from