Lauren Wiseman

How to Build a Strong Brand for Your Digital Business

Nowadays every business needs to think about creating a bigger and better digital footprint in order to stay relevant, and this applies to digital businesses to an even greater extent. Maintaining a strong online presence and building a powerful brand can make the world of difference for the success of your business because let’s face it, everything you do or say on the internet is a reflection of your brand,

Reasons to Incorporate a Blog into your eCommerce Website

Today, we’ve been reading a lot about doing SEO without content marketing. There are numerous digital marketing experts, telling us that ranking high is possible without having a blog. Some even emphasize that doing content marketing kills SEO. But, is it really true? Of course not. You can do some technical SEO, optimize your site for your major keywords, use social media marketing, or try out different link building practices.

How to Keep Your Data Safe in Shared Offices

Nowadays, many entrepreneurs use shared offices for their business operations. The main reason these shared spaces are so popular is that they provide suitable work conditions and work environment for various people. Not only that, but they’re also a more affordable option than renting out an office space for your business or purchasing a property for that matter. However, with all the benefits that shared offices can bring, also come

Inbound Marketing for eCommerce 101

The simplest way to describe inbound marketing is to use the old, familiar phrase “soft-sell”. You see, your audience is quite suspicious of all your hard-sell attempts, believing that your offer simply must be too good to be true (which is often the case). This is where inbound marketing comes in, offering a much subtler approach to this situation. Its main goal is not to persuade your audience to buy