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Reasons to Incorporate a Blog into your eCommerce Website

Today, we’ve been reading a lot about doing SEO without content marketing. There are numerous digital marketing experts, telling us that ranking high is possible without having a blog. Some even emphasize that doing content marketing kills SEO. But, is it really true? Of course not. You can do some technical SEO, optimize your site for your major keywords, use social media marketing, or try out different link building practices.

Inbound Marketing for eCommerce 101

The simplest way to describe inbound marketing is to use the old, familiar phrase “soft-sell”. You see, your audience is quite suspicious of all your hard-sell attempts, believing that your offer simply must be too good to be true (which is often the case). This is where inbound marketing comes in, offering a much subtler approach to this situation. Its main goal is not to persuade your audience to buy

Preventing Intellectual Property Theft

It would be hard to find a company today that has not wound its way through the digital transformation to some extent. And whether its final product is in the form of software coding or scientific formulas, the increasing digitization of sensitive information puts intellectual property at risk of theft. As all aspects of life move tighter into the electronic embrace, the challenge for businesses and their intellectual property is keeping

Children and Technology: A Preventive Measure or an Invasion of Privacy?

In the “Arkangel” episode of the popular series Black Mirror, an overprotective mother decides to implant a chip in her daughter’s brain so she can use her tablet and an app to monitor everything her little girl sees and feels. This system, originally designed as a parental control app, allows the mom not only to see what her child sees, but also monitor her emotions and moods, and even “filter” images that

Making SEO Organic

Making SEO Organic When we think of the word organic our minds might wonder over to the thought of food. It is true that many food companies have taken on the word organic and made it their own. They have plundered this word for all that it is worth really. However, there are more ways to use organic in a sentence, and one of them has to do with organic

Replacing Servers with Smart Devices and IoT -Sahil

Replacing Servers with Smart Devices and IoT The world is now moving towards alternatives of products that are more ecological. Smart devices nowadays possess processing power more than that of supercomputers in the earlier days. Smartphones, specially, are more powerful than the computers used by NASA on the Apollo mission. Devices like smart TVs, smart refrigerators and other IoT devices have the potential to replace the server farms. This can